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Pandora opens more classical boxes
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Posted at 09:14 AM ET, 07/24/2013

Pandora opens more classical boxes

There is easy-listening classical music: the kind of radio format that offers individual movements of works and runs one piece into another. There is serious classical music: entire 45-minute pieces. And as of today, both are available on Pandora.

Pandora, as a lot of listeners know, is the online custom radio service that allows you to program your own stations to your own tastes (a thumbs up/thumbs down rating option lets the search engines know how its suggestions have gone over, and help them make new ones). Classical music did not figure large in its original plans. However, finding that its classical stations were performing slightly better than market share indicated they should, the company has made a significant push over the last three years to expand its classical catalogue. The result: three new classical stations, available as of today, with a Goldilocks array of choices: a light one for the casual listener, a more serious one, and one that focuses exclusively on complete performances -- as people who love classical music generally expect.


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